Clinical ManagerRegistered Nurse Division 1 - Prior to joining CSFW Fran was Director of Clinical Services at Epworth Cliveden Hospital which has specialised in Plastic and Cosmetic surgery for many years. Fran’s clinical background prior to this was as a Perioperative Services Manager.
Fran is passionate about providing excellent patient outcomes through careful planning of each stage of the patient journey from consultation to the stay in hospital and especially once the surgery is over.
She brings many years of hospital administration experience to the CSFW Management team as the new Clinical Manager.
Business ManagerDavid Staughton joined us 6 years ago as the Business Manager of our Plastic Surgery and Non-Surgical Skin Care practices.
His professional background includes international speaking, sales team trainings, CEO Leadership Coaching, digital engagement strategies and Business Development. In the last two decades, Dave has developed business leaders & teams and has assisted many small business groups & marketing co-operatives. Dave Staughton has been a member of the CEO Institute for over 17 years, on the board of Professional Speakers Australia and has been a professional speaker since 2006.
He oversees business development and strategic partnerships, marketing and advertising, social media engagement, automated marketing, digital asset development and business growth strategies. He also leads Patient Services Improvement Trainings and Practice Improvement Programs for our large group of Surgeons and a Team of over 35 individuals.
Operations ManagerDenise, Operations Manager, joined Coco Ruby Plastic Surgery after being at the helm of a leading skin cancer medical group. She has over 20 years’ experience in practice and office management. With a strong background in the delivery of specialist surgical services and an impressive array of skills across management, information technology and patient-centred care, it is a privilege to have her in the management team. Her attention to detail, warm manner and proven track record will ensure that our patients have an even richer experience across their journey.
Dr Tina Purdon
Cosmetic Physician and General PractitionerDr Tina Purdon is a passionate and highly skilled cosmetic physician. She has a warm, caring manner along with an eye for detail. Dr Tina Purdon offers strategic facial enhancements using non-surgical modalities such as dermal filler, cheek filler, lip filler, chin augmentation and wrinkle relaxing injections to soften facial lines and rejuvenate the facial appearance.
Senior Injecting NurseSandra is a registered Division 1 nurse with over 20 years experience in injectables and dermal fillers and non-surgical facial rejuvenation treatments. Sandra has a long history of supporting Dr Rubinstein and other Plastic Surgeons and Facelift Surgeons to help patients receive a full-face rejuvenation effect, using anti-wrinkle injections and dermal fillers. Sandra has a long list of loyal clients and she works closely with the Coco Ruby Skin & Anti-Ageing team and our Eyelid Lift Surgeons who perform Blepharoplasty Surgery, including Dr Burt, to get a natural looking, long lasting injecting result.
Patient Experience Team ManagerAs a past patient Michelle has insider knowledge of the journey our patients embark on. She jumped at the chance to work with us and help other women change their lives for the better. A busy mother of 3, and independent business owner, Michelle appreciates the organisation required to get things done in today’s hectic life, including scheduling your cosmetic plastic surgery procedure. In her role as Patient Experience Manager Michelle is here to help guide you through all the questions you have when choosing a surgeon that is right for you. Phone Michelle or Donna on (03) 8849 1444 for information about our Surgeons or the cosmetic or plastic surgery procedure you are considering.
Patient Experience Team / Patient LiaisonDonna joined our Patient Care Coordinator team in 2016 to assist new patients who have an enquiry about surgery options and which Specialist Plastic Surgeon will best suit their needs. Donna has significant Australian and International experience in Plastic and Cosmetic Surgery and a background in the Beauty industry; and prior to joining our team Donna worked for Specialist Plastic Surgeons in Melbourne. Donna has extensive knowledge about body contouring, body lift and liposuction surgery procedures, pre-op and post-op recovery tips and the patient experience provided by different private hospitals. She also helps host Patient Information Evening events to help patients get their pre-surgery questions answered.
Patient Experience Team / Patient LiaisonLauren joined our Team in 2017. In addition to helping train new Patient Care Coordinators, Lauren helps answer patients' preliminary questions about plastic surgery such as Tummy Tuck Surgery, Breast Augmentation using Breast Implants or Fat Transfer, Arm Lift Surgery, Eyelid Surgery (Blepharoplasty), Facelift Surgery and more. You'll enjoy her down to earth approach and practical advice on what to expect during a consultation or cosmetic surgery journey.
Patient Experience TeamLyshai started in 2017, bringing expertise in the Aesthetic and Cosmetic Industry, Patient Coordination and Information Night Events Management. She also helps organise our Practice Improvement Program events (PIP Events).
Practice Nurse (Registered Division 1)Deeon has been with our team for several years and serves as a Surgical Nurse and Patient Coordinator. Deeon completed her Bachelor of Nursing in 2000. She graduated in the top tier of students and was inducted into the globally recognised Golden Key International Honours Society. Deeon also completed her Post Graduate Diploma of Peri Operative nursing in 2001. With a keen interest in Plastic and Cosmetic Surgery, she has extensive experience in this field and has cared for patients intra operatively and pre and post surgery for more than a decade. Her extensive knowledge and experience combined with a kind and caring attitude, will ensure your overall experience is of the highest quality.
Patient Care CoordinatorStacey joined the team after excelling in the retail management and customer service fields. Stacey supports patients who are considering surgery with Breast Surgery and Tummy Tuck Expert Dr Craig Rubinstein. Having been a patient herself, Stacey has a complete understanding of the surgical process and will ensure you feel comfortable and well-informed throughout your entire experience with us. Stacey will answer your questions, schedule appointments and coordinate your surgery. Her extensive knowledge of our plastic surgeons and their specialisations will guide you through your consultation process and assist you in selecting the Surgeon that’s right for you.
Patient Care CoordinatorKimberli joined our practice to assist patients in understanding their best options for Cosmetic Surgery with leading Melbourne Surgeon, Dr Craig Rubinstein. She brings patients her extensive knowledge in cosmetic, non-surgical and surgical patient care and you'll love her warm, caring and easy to talk to manner.
Nurse & Patient Care CoordinatorJenny is Nurse and Patient Care Coordinator to Melbourne Plastic Surgeon, Dr Geoff Barnett. She joined our practice in 2016 and brings over a decade of Plastic Surgery & Cosmetic Surgery nursing experience to our practice. Patients appreciate her calming nature and her knowledge of procedures and estimated recovery times.
Patient Care CoordinatorMalissa joined our team in 2018 as a Patient Coordinator for Specialist Plastic Surgeons, Dr Rebecca Wyten. Her background includes experience in the cosmetic and beauty industries. Patient's love her in-depth understanding of the processes involved with surgery and her warm, caring nature.
Dermal ClinicianHayley is a talented Dermal Clinician who is part of our Coco Ruby Team. She is an expert at scar management, acne treatments, anti-ageing and advanced facial treatments including peels and laser treatments.
Dermal ClinicianJen works closely with our Injectors, Plastic Surgeons and Skin Care team at Coco Ruby. A qualified Dermal Clinician with extensive experience, she is adept and knowledgeable at treating various skin appearance and ageing concerns such as acne, rosacea, sun damage, hyper-pigmentation and facial ageing.
Senior Receptionist & Patient LiaisonLauren, our Senior Receptionist, joined Coco Ruby Plastic Surgery in 2016. She has a background in medical patient care and reception at several plastic surgery organisations in Melbourne and Adelaide. You'll love Lauren's attention to detail and her commitment to patient care excellence.
ReceptionJade joined in late 2016. Jade has a background in general medical practices and reception. Working as part of our Reception team, you'll greatly appreciate her friendly, caring manner and patient care excellence.
ReceptionRachel joined our Reception Team in 2017. Her background includes customer service in the beauty and cosmetic industry. She enjoys helping patients to have an excellent experience through their surgery journeys, and patients greatly appreciate her warm, caring nature.
AccountsJenny is an integral part of our practice and Administrative Accounting Teams, working alongside Katherine and Denise in Accounts to help with billing and invoicing.
Administrative SupportBrooklyn joined our Cosmetic Surgery and Clinic Support Team in 2015. She assists our Patient Enquiry Reception Team, our Social Media team and our Enquiries and Event Teams. Patients enjoy her caring, empathetic nature and her practical approach to finding solutions.